Years ago when I was coming off a stint at a giant New York agency and about to start at a large San Francisco agency, I visited a small San Francisco agency to say hello to a friend.
While I was at this large NY agency, I produced literally hundreds of ads. In my estimation, and I tend to be hard on myself, the general quality of these ads was good. However, when I saw what they were up to at this small SF agency, I was blown away. Each of the three or four ads they did a year was meticulously and painstakingly handmade.
It occurred to me then and there that there may be two schools of thought. Mass-produced ads vs. handmade ads.
Now, of course in the era of the web we produce thousands and thousands of pages a year. We no longer simply mass produce, we mass mass produce. We can't afford humans to do what used to be human operations like setting type. We outsource such former skills to algorithms.
No real point here. Just a simple observation on the state of affairs.
