Ammirati and Puris.
Ally & Gargano.
Levine Huntley Schmidt & Beaver.
Scail, McCabe, Sloves.
Geer DuBois.
Geers Gross.
Bozell Jacobs.
Kenyon & Eckhardt.
Backer, Spielvogel.
Ted Bates.
Benton & Bowles.
Needham, Harper & Steers.
Rosenfeld, Sirowitz.
D'Arcy, McManus, Masius.
Dancer, Fitzgerald & Sample.
Compton.
Marstellar.
Marschalk.
Lowe-Marschalk.
Calet, Hirsch & Spector.
Della Femina, Travisano.
Erwin Wasey.
NW Ayer.
Leber Katz.
Benton and Bowles.
Wells, Rich, Greene.
Jack Tinker.
Norman Craig & Kummel.
Lord & Thomas.
Vita Brevis. Agencius Brevis-er.
The lifecycle of agencies is not long. It seems that for every agency that makes it to its 50th anniversary, there are dozens more that wither in adolescence. What happens is corporate ossification sets in. Or the greed of a few supersedes the ambitions of the many.
Before long, accounts leave. People leave. More accounts leave. More people leave. And then you wind up with no critical mass, no reason for being.
Big agencies like McCann won't disappear, certainly not overnight. They are valuable as worldwide advertising distribution networks. However, you have to wonder.
