Wednesday, October 10, 2007

Two in a row.

"What puts the mega in Kohl's 2-Day Mega Sale?"
"What's the news in deodorant?"

The opening lines in two spots I saw tonight.
Makes me proud to be in the biz.

1 comment:

Unknown said...

...and here in HK they sell everything from real estate to computers, education and deodorant with leaves falling in slow motion, bouncing ever so softly off a water drained stone, two people embracing each other, all smiles and happiness, shot through a soft 3 and 81 C for added warmth.
The only thing different form one spot to another is the logo.
It's an amazing business idea. Create one commercial, sell it to everyone, over and over again.
Only in a place where they value copy more than original.