Wednesday, August 20, 2008

This has happened about five times now.

I'm watching TV and I hear a voice that sounds like the voice Lexus has been using for twenty years. It turns out to be the VO on a BMW commercial. ie, BMW is essentially aping Lexus' vibe. And this from a car company that says they don't follow the rules.

1 comment:

Tore Claesson said...

I'm sure it's been focus grouped. A familiar voice always work better. People are used to it, and thereby they accept it. New is scary. in the beginning. we pay attention to NEW. It takes us a little bt to get used to. and when we have, its made a bigger impression than if it's a me too. That's why you so easily recognized it as Lexus.
The ultimate copy machine.