Saturday, May 28, 2011

The tyranny of the rational mind.

I am in the midst of a pro-bono project for The School at Columbia University, a middle school that operates under the auspices of Columbia University. Somehow, the director of admissions of the school got Milton Glaser to design and illustrate a poster for the school. I was asked to work with Glaser and work on the copy. Our efforts--an early version--are above.

Now we are hearing from our client that the poster is "too young" to represent grades 6, 7 and 8. Not sophisticated enough.

Rationally, she might be right. Maybe it's too whimsical. Maybe the colors aren't limbic enough.

But I kinda like it.


john o'driscoll said...

love it george. it's beautiful.


Tore Claesson said...

clients always know better than even the most experienced and successful case you had forgotten.

Anonymous said...

she's right.

go to the nearest store and check top-sellers for these grades.

not exactly what you made.

Anonymous said...

The concept behind the symbiotic relationship of teaching and learning is a sophisticated concept that any class could spends weeks discussing and debating in a meaningful way, so I'm not sure this woman's critique is relevant. Other than she is paying the bill, which as you know, makes her an expert.

rebrivved said...

I like what you've done. So simple and beautiful. But have no idea whether it'll resonate with 12 - 14 year olds, oy! Wonder what types of imagery their fave music artists use?

george tannenbaum said...

It's meant to resonate not with the kids, but their parents. P'raps I should have been clearer.