In the book, "The Perfect Summer: England 1911, Just Before the Storm," author Juliet Nicholson spends some time talking about a recent innovation that changed a lot. The summer of 1911 was when monied and titled young scions in England began to make the leap from laced-up corsets and mounds of petticoats to a new-fangled invention, the brassiere.
The brassiere did more that damage the whale-bone industry. Suddenly, women could get dressed (and undressed) in minutes, not hours. It no longer became an ordeal to undress. It was much easier, thanks to the brassiere, for couples to couple.
It occurs to me that while simplicity is often good and beneficial, it can, and often is, taken too far.
I am not a fan, for instance, of the state of deshabille in which most young people are attired. I like the feminine form in all its luxuriant softness as much as the next guy. However, I have no desire to see anyone's ass-crack and cleavage, while there's a time and a place for it, does not rightfully belong in an office. Plain and simple, it is distracting. Likewise, I have absolutely no desire to see people's underwear.
I bring this up because I believe that the semiotics of today's dress speak volumes about much of what is wrong with our world today.
While the brassiere might be considered a boon to young lovers everywhere, today undressing is too easy. In fact, most people only walk around half-dressed.
In short, in clothing and most all else, we have made things too easy. In so doing, we have removed the quality of consideration from most actions.
It used to be if you wanted to comment on an article you read you needed to find pen and paper and envelope. You needed to write it down. Address the envelope. Find a stamp and mail it in.
Now, any dickwad with vectored fingertips can write any banality at any time.
Whatever is gained by this freedom of expression. Much is lost.
Likewise, in our business, any In-Design pixel putz can make a professional-looking layout. It can be done in mere seconds. You can slap some blather, some stock and some tautological twatology onto the page and, voila, it looks like you've had a thought. When all you've really had is a semantic belch.
And belching is not thinking.
And even if it passes for thinking in what some day may be called "The Dark Ages 2.0" it isn't thinking.
And I don't care what you think about that.