Wednesday, March 23, 2016

A walnut in a Cuisinart.

Yesterday, as the blades of the food processor were spinning at thousands of rpms, my scripts were fed into a Cuisinart and chopped up into little pieces.

This is not a good thing to have happen 12 hours before a shoot.

But more often than not, it is reality.

We scrutinize things to within an inch of their lives.

I have often said that most copy is no longer a communication, but a negotiation.

This is the case today.

We have lost sight of the people who matter, the viewers.

Instead we succumb to the screwers.

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