No one's ever heard of Milt Moss, but he was the featured actor in one of the most famous commercials ever made, a commercial inducted in 1977 into the Clio's commercial Hall of Fame.
You can read the obit and see the spot here.
(I'm having trouble downloading from YouTube. Sorry for the inconvenience.)
For a minute think about how good this commercial is. And how it's not effete. It actually does more than just tell a joke. It sells a product.