Thursday, April 3, 2008

A brilliant article from a brilliant ex-boss.

The article below is brilliant--brilliant in its simplicity. Basically I think I can sum it up this way: marketing is not about technology, it is about connecting with an audience. So if you're a creative person do something that touches people. If you're a client make sure your creative serves, entertains, enriches, reaches. TV is a technology. Not a creative solution.

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