Tuesday, April 1, 2008
How was your day, dear?
Most agencies today, and most clients, are run by people who are not creative. Agencies are run by account guys. Clients' marketing departments are run by MBAs. It appears that their collective objective is to make meetings, not to make creative ways to impart useful consumer information. So yesterday's post about the fifteen or so emails needed to pin down a time for a relatively useless status meeting wasn't really funny. It was sad. It was a dozen or so people not thinking, not working, pushing digital paper.
Not that long ago when I worked at a gigantic agency and had a creative department of 140 people to manage I urged my SVP/GCDs to take one day off a week--one day where they went to no meetings, reviewed no work, spoke to no account people or clients. One day where they actually thought about their clients' business. I figured these were the highest paid people in the creative department, and as an agency we were losing something not having them actually create. So I urged them to.
I was roundly excoriated for this. Told I was a loon. That what I suggested was impossible, naive, foolish. So it never happened.
There is a certain inevitability to all this. We wake up, we got to work, we sleep. We go to meetings, shuffle through emails, go to more meetings, prepare for meetings, repair what we prepared, and so it goes.
No wonder. That's all I'm going to say. No wonder.
Posted by George Tannenbaum at 7:21 AM