Friday, April 11, 2008
Earlier this week there were a spate of articles in the advertising trade press about Chrysler exalting its modernity by becoming consumer-focused in its advertising. http://www.adweek.com/aw/content_display/creative/new-campaigns/e3i86d84cb514d0b969b84ea7cb056512ad
That the decision to become "consumer-focused" is news is laughable in and of itself but that's not the worse part of this horrowshow. The worst part is as far as I can discern, the only consumer-focused aspect (or ass-pect) of this new dreck, is the insipid tagline "If you can dream it, do it."
What does that have to do with anything.
Sometimes I dream of astroprojecting myself different places. It would be fast, I'd avoid airports and it would be a better way to stay in touch with friends and family than IM, phones or any other method. It ain't going to happen. It's also not about consumers. It's also not about cars. It also has no relation to anything.
I dream of Jeannie with the light brown hair.
I dream of a weekend with Heidi Klum.
I dream of having six-pack abs.
I dream of world peace, clean air, the death of Ann Coulter and the return of
all the hundreds of millions of people killed in Darfur and all the other genocides of the last century or so.
None of those have anything to do with an irrelevant mode of transportation, from an irrelevant car company, for an irrelevant product.
Posted by George Tannenbaum at 7:32 AM