Friday, April 25, 2008

Originality.

A micro-example of a macro-problem.

Stock photography has been a panacea for the cheap and the off brand. It offers the solution of sameness. It eliminates the onus of the original. When I worked on HP, I noticed a banner ad done by one of their digital agencies that used the same stock photo that I had previously noticed in a Dell banner ad. That's a perfect way to differentiate your product. Use the same conceits and cliches as all else.

OK. CTN, have to shift some paradigms while watching a 124-page ppt. presentation.





2 comments:

Bun said...

yeah and its so much fun to sit and work on your laptop in that position.

geo said...

ya. it's like eating soup in a hammock.