Thursday, April 24, 2008

Void where prohibited by brains.

There was an ad on the NYTimes online this morning for American Express. The only thing about the ad that was not derivative was that the creators found new and inventive ways of being derivative.

The unit was a space that Apple used effectively (because it made sense for their campaign) but here was just used I presume because "Apple did it."

The headline was an adaptation of work done for the print and broadcast minus any wit that is found in advertisements from those media.

The copy, "Relax your baggage is covered against loss or damage," is so insipid and dumb (can you really relax if your baggage is lost?) that I can scarce believe mine eyes.

The art was the lowest form of Chinese fast-food menu stock photography.

The animation was stilted, as qualitatively empty as anything coming out of 1960s Hanna-Barbera.

A pox on both your houses.

1 comment:

Tore Claesson said...

yeah, I noticed that yesterday. I even clicked on both banners to see if something interesting would happen. it didn't.