Monday, April 14, 2008
Daily dumbness report.
The American airline industry must be almost as dumb as the league of American movie theatre owners. (In response to the increasing popularity of TV, the theatre owners made their screens smaller--more TV-like--their theatres less comfortable and still haven't figured out how to give a time-pressed public reserved seats. But, as always, I digress.)
Today in the NYTimes, both on- an off-line there are the usual airline fare ads. Delta's was the worst of a bad lot: "Euralmost There." It shouted.
At a time when planes aren't being inspected, flights are being canceled by the thousand and consumer confidence in the entire industry is down, running a fare ad is like expecting the public to forget rapacious middle-and-lower-middle-class taxation thanks to a paltry "rebate." Among the intelligent, that kind of bait-and-switch would never work.
When advertising tried harder, when airlines sold themselves as brands, not low-cost providers, Pan Am (which was eventually killed by commoditizing itself) ran an ad that said something like, "I've never heard a customer say they fly Pan Am because of their mechanics. But I've heard a lot of pilots say it."
Posted by George Tannenbaum at 7:32 AM