No, not the planet. The division of General Motors.
As Lincoln once said of America, Saturn was/is "the last best hope of earth" or at least of the auto industry. For a time, Saturn seemed like it could become the American Volkswagen. Though the actual cars they made when the brand launched weren't very good, Saturn represented an idea. The idea of doing things differently.
Of course, doing things differently--people-focused--was something GM could never abide. Though people proved they would flock to "a different kind of car" made by a "different kind of company," GM never supported the brand.
The brand never had a product line. And then its advertising, its position was blanderized into nothing more than just another piece of GM crap.
My point here is pretty simple.
GM will always do things GM's way.
Their failure is not about the Unions.
Or healthcare costs.
Their failure comes insisting on doing things their way.
Bailout money or not, as long as GM's management is allowed to persist
in its myopia, it will continue to atrophy.
As will Madison Avenue.
But more on that later.
