Wednesday, February 18, 2009
Hat in hand GM and Chrysler are begging for billions and billions on top of those billions. I know that for the sake of tens of thousands of workers, people who work for those two companies and their corollary suppliers, we are supposed to support the bailout, but I am not sanguine about it either Chrysler or GM turning around.
Brands are like people. We hang out with ones we like. Ones that are honest, smart, clever, fun, trustworthy. It's that simple.
I don't see GM or Chrysler in deed or in word making themselves likeable. In other words, they will remain brands that people don't want to associate with. These two companies will continue to gobble up our billions. And continue to produce substandard merchandise and sell it with substandard marketing.
Posted by George Tannenbaum at 7:36 AM