I get in the mail, for free, mind you, Advertising Age's "Creativity" magazine, also known as the liturgy of the Church of Bogusky.
I find magazines like this masturbatory. New permutations of the trend du jour. Seldom do I find anything that leads me to remark "that's a smart idea." Instead, a lot of visual puns.
Now here is today's question: How is it possible that the game "Scrabble" inspires so many brilliant spread ads in countries around the world? It seems that Neil French practically made a career of doing Scrabble ads and in this issue of "Creativity" there's another. (And not event a very good ad if you ask me.) How is it that a board game seems to have a bigger ad budget than virtually any other advertiser? How is it that they run only spreads?
Dear Award Show Judges and Hagiographic Magazine Editors: Please don't print ads or give accolades to ads that haven't actually run. Thank you.
