Ooops. I mean factory.
Not long ago, GSDM changed it's name to the Idea Factory. Now a combo platter of Leo Burnett, Starcom Media and Digitas are doing some opportune collaborating under the name of the Insight Factory. Read about it here.http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003671637
I don't know what's going on at the Idea Factory or the Insight Factory. I do know that I've already had enough of stupid-ass au courant appellations though. Trends are one thing. Fads are another.
2 comments:
If people spent more time thinking about doing better work and less time thinking about unusual names, there would probably be a higher quality of work out there.
That's actually the motto at an agency called Crushed Yellow Kumquat.
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