Sunday, February 3, 2013

A sign of the times.

There's a meme running around now called "What a $4 million Super Bowl Ad Could Buy in Digital." You can see it here: meme

The meme, to my mind, makes a lousy argument.

I'd way rather have a spot on the game than, for instance, an eight-day You Tube homepage ad. The fact is, I can't remember ever even seeing a You Tube homepage ad.

It seems to me that people are still bickering over channel efficacy as if it's an either/or proposition. Either you do traditional or you do digital. No one wants to say that it's proper, intelligent and effective to have a mix.

This reminds me, of course, of the perennial battles between different branches of our armed forces.  The air force always asserted it could win a war on its own. The army, navy and marines have made similar claims.

The real answer is that it takes a variety of forces to carry the day.

But it's so much easier to assert that "____________ is dead."

In any event, here's a sign I saw in my neighborhood. Not bad for a medium that doesn't matter.


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