Ad Aged Exclusive: An Interview with the Incoming Holding Company CEO.

AD AGED:

Thank you so much for your time today. I know you must be very pressed and busy taking over as holding company CEO during these unprecedented times, especially since you have never had any association with the advertising business outside of actually buying ad agencies. Tell me, do you think you utter lack of industry expertise will in any way curtail your effectiveness as the CEO of a company that owns advertising agencies?

CEO:

AD AGED:

Thank you. It seems more and more clients are adopting the “always on” model of advertising, sending out literally thousands of messages a day, how do you feel about that?

CEO:

AD AGED:

But what about platform ideas? The rap against them is that they’re expensive to produce and their effect is hard to measure.

CEO:

AD AGED:

Let’s switch gears a bit and talk about your holding company’s diversity efforts. Your company says they’re making efforts. Yet the C-suite, especially at the holding company strata is almost exclusively white and male. How will you change that?

CEO:

AD AGED:

A follow up…How will you bring more people of color into the fold, make sure they have the support they need to succeed and work to bring them into leadership roles? As important how will you be held accountable—and will there be consequences if you miss your stated objectives?

CEO:

AD AGED:
The industry has been devastated by the pandemic. In fact in the US alone, an estimate 50,000 people have lost their jobs. Any chance your Holding company will be hiring again, or is this the new normal?

CEO:

AD AGED:

I think we have time for one more question—let’s get personal now. Tell us an ad you’ve admired, been involved in, an ad that's changed a client’s business or that you think is important for the industry, if not to emulate, then at least to deconstruct.

CEO:

AD AGED:

Thank you for your time today. We look forward to your success and the success of your holding company.

CEO:

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Mark, John, Arthur, Michael, Yannick and other Mark--if you'd like to talk, to answer these questions for real, or anything else, even an interview with "Le Holding Company CEO," call me: 646 823 7165. Let's talk. For realz.