Wednesday, June 17, 2009

It's a miracle how stupid this commercial is.


There's plenty of stupidity in the world.
There's no shortage of stupidity.
In fact, you might say, by and large, stupidity prevails.
To put a finer point on it, stupidity doesn't just prevail.
It runs roughshod over even the slimmest scintillae of not stupid.
Stupidity is powerful.
Stupidity is ascendant.
Stupidity is King!

I just saw a Miracle Whip commercial.
Lifestyle footage of impossibly thin and beautiful young hipsters doing things young hipsters do.
They jump in wading pools.
They share sandwiches.
They dance with jack-o-lantern smiles on their faces.
They take photos with old Polaroid cameras.
And more!

Here's what the VO and title cards say in this monstrosity.
"Don't go unnoticed.
Don't blend in.
Don't be ordinary. Boring. Or bland.
In other words...
Don't be so Mayo.

We are our own, unique, one of a kind flavor.

We are Miracle Whip and we will not tone it down."

The dumbest thing I've seen in a long time.

Tuesday, June 16, 2009

A new low.

This morning I went into one of the men's rooms in my agency and I was confronted with this sign as well as a sign that the apocalypse is, once again, upon us.

Here's the sign:

"Please Flush Your Used Toilet Paper and Do Not Discard in Garbage Bin."

Bloomsday is here.

Today marks the 105th Anniversary of Bloomsday, the day that James Joyce's "Ulysses'" took place. I wrote about this last year, so this year I thought I'd quote something different.

This is from Budd Schulberg's classic "What Makes Sammy Run." Maybe I'm in yet another lousy mood but, in any event, this feels real to me:

"Living with a conscience is like driving a car with the brakes on”.

Monday, June 15, 2009

Notes from Cannes.


Amid the greatest economic downturn in 60-years, advertising muckety-mucks, sycophants, hangers-on, and their girlfriends are off, once again, partying topless and banana-hammocked in Cannes.

What will win best-of-show this year? An ad for Lego blocks that never ran or an ad for Scrabble that never ran? Or will a viral video for an obscure clothing company that no one outside the industry ever saw, carry home the titanium?

In 1939 Jean Renoir created what many cineastes regard as the best film ever made and that includes "Citizen Kane." The movie was "The Rules of the Game," and it involves the French aristocracy frittering the world away as the world is about to explode into WWII. Here is the Harvard Film Archive's synopsis of the movie:

"In his stinging appraisal of the erotic charades of the French leisure class before World War II, Renoir satirizes the manners and mores of a society near collapse. Alternating between farce and melodrama, realism and tragedy, the film centers on a lavish country-house party given by a marquis and his wife, where the complicated intrigues of the upper-class guests are mirrored by the activities of the servants. Banned on its initial release as "too demoralizing," The Rules of the Game has come to be regarded as one of the great masterworks of the cinema."

Sounds like Cannes, don't it?

Saturday, June 13, 2009

My research.



Though the history of the Nazi-directed pogrom referred to as Kristallnacht (the Night of Broken Glass) is widely known, most people, scholars among them, have little or no knowledge of subsequent pogroms. Though these pogroms may have been smaller in scope than Kristallnacht, the devastating swath they cut through the ancient Jewish communities of Germany, Austria and other dominions in the Nazi thrall, should not be underestimated.

One such pogrom has only recently come to light as the result of extensive research I have conducted throughout what was formerly Nazi-occupied Europe. For the purposes of this brief essay, I will focus on this pogrom and discuss its widespread ramifications--ramifications and reverberations which, I’m a regretfully submit, we are still feeling the effects of to this day.

But first, a little background. Jewish communities had been thriving in Germany since approximately the Twelfth Century. In fact, beginning in the era of the Hanseatic League and continuing until its violent interruption by the Nazis, Jews occupied important positions in the courts of most Central European plutocracies. Concomitant with that level of political attainment, Jews achieved prominence in most other fields as well, including science, finance, education, medicine and the arts. Notable Jews such as Warburg, Rothschild, Einstein, Benjamin, Mendelssohn and Freud, to name but a smattering, add ballast to the assertion of Jewish prominence.

Here, however I aver that despite the preponderance of Jews among the notable achievers (and in fact, definers) of Western thought, the brief list I mention above excludes all those artists and performers whose work was primarily in the oral tradition—a tradition, by the way, Jews disseminated from ancient Canaan to the Peloponnesus, helping give rise to orally-based works such as Homer’s Iliad and Odyssey.

Specifically, I am speaking of Jewish comedians whose numbers swelled to the thousands in the decades before their “Kibbitz Kulture” was destroyed by the advent of Nazism. These performers, regrettably, did not transcribe their material. Naturally, it was not taped for television viewing or distributed over the Internet. A joke was told, a routine was performed and it disappeared into memory like the sound of a Shofar on Rosh Ha-Shanah—sweet, nuanced and hard to recall with accuracy.

This Kibbitz Kulture was virtually obliterated by a full-fledged pogrom directed by Reinhard Heydrich, the head of the Reich Main Security Office, which oversaw the Gestapo, police and SD operations. The pogrom, which I have named Knock-Knock Nacht, destroyed an estimated 1,000 comedy clubs and humor-focused Rathskellars throughout Nazi-occupied Europe. Countless is the number of jokes, witticisms, anecdotes, routines and homilies that were lost, never again to be recovered.

Singled out as they were for especially brutal treatment by a special black-outlined happy face insignia which festooned the yellow Star of David they were forced to wear,
most of the comedians who plied their trade in theses comedy clubs prior to Knock-Knock Nacht perished, of course, in concentration camps. Of those who survived, most are now dead, and a similar fate has befallen their material. In fact, what remains of their fabled jokes of days gone by are mere fragments, often, sadly of only the set-up portion of a joke or story, not the punch line.

In a vitriolic Letter to the Editor published in the October 1966 issue of the journal Comedic Philology, Moshe “Shecky” Himelfarb, a survivor of both Knock-Knock Nacht and Auschwitz writes, “I have heard and seen many of the so-called great Borscht Belt comedians. A warm-up act they couldn’t be for a Flemstein or a Weinstock. These men had material, timing you could run a railroad by. A wife joke? They would feh on a wife joke. They could make you cry from laughing then turn around and you were laughing from crying.”

Other such letters corroborate Himelfarb’s. Les “Slappy” Weiner, another survivor writes in April 1981 issue of Musings, the Journal of the European Stand-up Community, “Every night I would go to sit at the feet of Lottstein. He played only at Krakow’s leading comedy club, the Krackup. A full house always there was, even on Shabbat, when Lottstein was there. What I remember is nothing, a shard, a scintilla, a whisker on a moth. He would say, ‘It was a pecan, not a walnut.’ There would be ten minutes of pandemonium. That punch line I remember, but nothing else. Sometimes two hours it would take for a single joke. But, oh, it was worth it.”

Finally, sixty-three years after Knock-Knock Nacht, what remains? As Weiner remarked, “a shard, a scintilla.” To date, I have found only these:

“You take the blond, I’ll take the one in the turban.”
“A Priest and a Rabbi were on a train when a tomato rolls down the aisle…”
“That’s not a chicken, it’s my hand.”
And perhaps most famously (and tragically) “So the one-legged jockey said…”

Currently various Jewish organizations are pressuring the governments of Germany, Austria, Russia, Poland and other Central and Eastern European nations to reveal the contents of what are reputed to be huge collections of comedic materials secured in government archives. To date, no substantive materials have been released. Our search continues.

Thursday, June 11, 2009

Vita brevis. Ars longa. Advertising suckus.

Almost two decades ago I worked for a Hall-of-Fame copywriter called Ron Rosenfeld. Ron was the Co-Creative Director and Co-Founder (with Len Sirowitz) of an agency eponymously called Rosenfeld, Sirowitz.

Ron was the most storied copywriter of his day, reputedly the first copywriter in the business to make $100K, back in the early to mid 60s. Speaking of the early to the mid 60s, through much of the 70s, Rosenfeld was probably the most awarded copywriter in the business--the Alex Bogusky of his day.

Earlier today a friend and ex-partner called me. She and her boyfriend were antique shopping in Williamsburg, Brooklyn. While in a shop they came upon a cache of hundreds of awards and trophies for sale. They were Ron's.

Wednesday, June 10, 2009

I'd like to spend the next couple of minutes talking about breasts.


Over the last few days I have been interviewing college students who are looking to intern at my agency. One thing, or rather two things, I have noticed is that by and large (and I do mean large) they don't know how to dress properly. The last two art directors I met, both women, were fairly spilling out of their clothes. There were breasts everywhere. A veritable cornucopia of cleavage. They were bastions of boob. They were teeming with teat. A jungle of jiggle.

Thanks for the mammaries, but listen. I like breasts. But they have a time and a place. And yours, young ladies, aren't helping. In fact, they're making me think you're using them as attention grabbers.

So if there are any women in Ad Aged audience who are looking for work, to my daughters, please, ladies. Civility now.

Tuesday, June 9, 2009

Storytelling.

I just ran across an article in Advertising Age about a new campaign that Xerox is running to trumpet the relief that Xerox brings from something they call "Information Overload Syndrome." Here's the article: http://adage.com/digitalnext/article?article_id=137177 and here's the link to the video:

http://www.xerox.com/information-overload/enus.html


Naturally, every advertiser today, in an effort to be different, has to do what everyone else is doing. So a mock video is de rigeur.

There are a lot of things I hate. Not the least of those is the absurd notion that creativity is better, stronger, fresher and more relevant today. The principles of good storytelling, of which the Xerox video displays zero, haven't changed. Watch the first minute of the video embedded here. Write me when you've found something that tops it.

Breakthrough.


I forgot my cellphone today.

I survived.
I was more productive.
The people who needed to get ahold of me, got ahold of me.
Life sans electronic tether, doesn't just go on.

It's better.

Monday, June 8, 2009

It's official: I hate bing.

The visual is of a burly man coiffed in a ridiculous Mohawk. "You are defined by the choices you make," intones the voiceover. And the blather, both visual and verbal goes down hill from there.

"You are defined by the choices you make.
Small ones can become huge.
Every decision is a fork in the road of you.
What if you had a tool to make better decisions.
Now you do."

OK, bing, you are defined by the choices you make. You have interrupted my New York Times time this morning, with your invidiously banal message that is all promise and no proof.

And you want to know something, I use search to look up a quotation by Joseph Heller. I use search to find the phone number and address of a restaurant. These are not defining choices.

Sorry bing.

So far this, bing, this is what you've done. You've interrupted me. You've over-embellished your qualifications. You've exaggerated your worth. And you've talked only about you.

That's not how to start a relationship. Especially since I am already happy in my search relationship with Google.