This can be a cold, callous and brutal business.
Where your enemies stab you in the back and your friends stab you in the front. Where you're only as good as your last ad. Assuming some blowhard didn't steal the credit for it.
And then there are the bad days.
Where nothing goes right and everything is second-guessed.
Not by people offering solutions or ways to make things better.
But by people whose sole talent (and it is a talent) is assassination.
Yet, I love this business.
I love when you find a group--a small group--that works well together. That protects each other. That fights for a common cause.
It happens all too rarely, but it does happen.
In our business, we throw around the word team.
But most teams aren't really teams. They're factions organized around an account or assignment.
Once in a while, though, you find a team. A real team that works.
If it happens to you, recognize it. Enjoy it. Cherish it.
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