A lot of people of late have taken to calling me a curmudgeon.
I don't like this.
I feel it is today's au courant language.
A politically-correct way of calling someone old and grumpy.
I am not old.
I am not grumpy.
I have run a dozen marathons and can out think and out write and out present nearly anyone out there.
I get frustrated which leads me to vent my spleen at stupidity.
At asking consumers to engage with brands in ways that are more complicated than building in balsa wood a scale model of the "Little Indian Girl" genuine replica cedar canoe complete with reinforcing ribs.
Or in making things that no one will ever see that might win an award but does nothing outside of Madison Avenue's bubble.
I get frustrated when people treat this business as if we make toys not drive sales.
I get frustrated at grand proclamations that are 100% puffery and 0% accountability.
I get frustrated by people who phone it in when something doesn't interest them.
I get frustrated by a lot of things.
Healthy outrage is healthy.
It doesn't mean I hate my life, or my boss, or my agency, or my client, or the industry.
It just means I want to make it and them better.