The word of the day in advertising today is a coinage so mean only a technocrat or an HR professional could have devised it.
While this is supposed to be a "human" business, one in which "you matter," the people on my floor of the agency are being "densified."
We are going from sitting four in a row to sitting five in a row. Our space is being decreased by 20% and, I suppose, our distractions and concomitant noise-level will increase 20%.
In a business where we pay almost constant lip-service to the power and efficacy and primacy of creativity, we have a work environment that resembles something out of a pre-International Ladies Garment Workers Union factory.
|The Triangle Shirtwaist building, 1911.
|The dead were almost all women. The youngest was 14. The oldest was 43.
|A typical floorplan in 1911 and 2016.
The owners of Triangle Shirtwaist, Max Blanck and Isaac Harris were indicted on first and second-degree manslaughter charges, primarily because they had locked the exit doors in the factory.
|Max Blanck and Issac Harria, owners of the Triangle Shirtwaist company.
Two years later, Blanck was arrested for once again locking the exit doors in his factory. He was fined $20.
I am not for even a scintilla of a nano-second claiming that our densified conditions violate any fire codes or laws.
I will say it's a helluva way to work.
I have prodigious powers of concentration, but at times the cacophony is such that I feel my head is in an industrial dryer.
Peter Drucker called those who work with data or information, "knowledge workers."
There was something exalted about the phrase. We think for a living.
Today, knowledge workers are treated like factory workers.