I am quite satisfied with this color palette. GM, whom I've often assailed in this space not because I necessarily hate GM but because GM seems to me to be an icon that marks everything that's wrong with American business and marketing, is offering, according to the advertising column in today's New York Times, a money-back guarantee if you're not satisfied with your GM vehicle.
You can read about it here: http://www.nytimes.com/2009/09/11/business/11gm.html?ref=media
Call me a cynic, but to me saying satisfaction guaranteed or your money back is exactly the wrong message. It would have been the right message ten years ago before we all became journalists, auto critics and influentials, but today it is dead wrong.
Satisfaction is table stakes. Satisfaction is passive. What GM should be guaranteeing is enthusiasm.
I'm sorry, today the brands people love don't create satisfied customers. They create enthusiastic proselytizers. People who know people and tell people how great their frikken wireless router is.
Years ago I worked on Mercedes-Benz and I went to a speech given by their North American President who said, "A car will be a success if it makes you feel ten years younger and ten pounds lighter."
That seems about right. That's something you boast about. That's something your neighbors will covet. Satisfaction is like having well-painted beige walls.
