Wednesday, September 30, 2009
Having a conversation with brands.
I cooked a delicious pasta dish last night, bucatini with sundried tomatoes, tiny brussels sprouts and pine-nuts sauteed with garlic and oregano. At the last minute I added some mozzarella cheese and mixed it altogether.
It was the mozzarella that did me in. It was delicious, of course, as fresh mozzarella is, but it stuck to the bottom of the pan. I soaked it overnight in water diluted with Dawn dishwashing detergent. This morning, I decided to tackle cleaning the pan.
I've heard a lot lately about consumers having conversations with brands. How important those conversations are. How they build loyalty among users. I decided to test this thesis for myself. Ergo:
ME:Dawn, listen to me. You're supposed to be good with baked on food. What's the story here?
ME: OK, I know you cut through grease, I've seen those commercials where it looks like the grease actually flees from you, but what are we talking about now?
ME:This passive-aggressive bullshit has got to stop, Dawn. We're talking about baked on food and you are not helping.
ME: OK, listen, despite you, this pan is clean now. No thanks to you but because I used a bit of elbow grease.
ME: Look, Dawn, you missed a spot.
ME: Alright. Thanks, Dawn. For nuthin'.
Posted by George Tannenbaum at 9:45 AM