In trying to find the exact wording of this ditty for an earlier post,
"When the client moans and sighs
Make his logo twice the size
If the client still proves refractory
Show a picture of the factory
Only in the gravest cases
Should you show the clients' faces."
I came upon this wonderful up-dated version by Kevin Chesters,
"If the ads have gone to pot
Mention blogging quite a lot
If you want to dazzle them
Drop in terms like CRM
To make your clients think you're sage
Give campaigns a myspace page
To make them think you're clever chaps
Make references to Google Maps
If accused of strategic shirking
Bang on about social networking
If they still think the work is crap
You must present an iPhone app."
