Saturday, February 23, 2008

Customer Service (my shibboleth.)

As regular readers of Ad Aged know (we call them either Georgecolytes or Ad Agedistas) my marketing Shibboleth of late has been customer service. That is, a brand promise not backed up by customer service is more than just an empty promise, it's marketing suicide.

This week's BusinessWeek has an article on this topic and the survival of Sprint
A topic Ad Aged covered just about a month ago here:

OK. If you want your marketing news first and fresh, keep your web dial tuned into Ad Aged. And if you want to stay in business, tell the truth and remember the Golden Rule.

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