Morrie Yohai, the man who noticed you could air puff corn into three inch tubes, coat it with flavorings and sell it, died last week. You can read his New York Times obit here: http://www.nytimes.com/2010/08/03/business/03yohai.html?hpw
Cheez Doodles brought to my mind the great Lays Potato Chip commercials that starred Bert Lahr, he of Cowardly Lion fame.
No real advertising point. I'm in a bit of a slump of late.