Wednesday, January 21, 2009

Daily dumbness update.

I was browsing different agency websites--call it schadenfreude, and I came upon this on one interactive agency's site. "North America Named Adweek's 2004 Agency of the Year."

Two things:

One: If you have a website, keep it up-to-date.
Two: Don't brag about things you did five years ago.

1 comment:

theschwartex said...

Might I add that the heading where they list this accolade is, "We are the largest, most awarded network in the world." Hard to believe when you're still highlighting your 2004 award.

I would also add a third item:
Don't list your agency's site as "under construction" for an extended period of time. Among other things, it doesn't say a lot for your ability to set and/or meet deadlines.