Wednesday, June 3, 2009

Ten Minutes.

Everywhere you go these days you run into people staring down into a rectangular piece of plastic and typing at it. Stare stare stare. Type type type. The minute you get off the train--whoooosh--the sound of a thousand hand-helds being drawn like pistols from the holsters of a thousand simultaneous gunslingers in the old West. In every elevator, on every street corner, stare stare stare. Type type type.

Years ago I worked on a retail bank account. For all the mishigoss of working on a retail bank account, there are some positives. You get fast. You get good. And you gain confidence.

Here's what I learned conceiving, shooting and writing approximately an ad a week for five years. Six words: Take a walk around the block.

It's great to be responsive and to respond right away. But guess what? It's even better to take ten minutes and actually think.

1 comment:

Teenie said...

My brain generally clears up on the long walk to the bathroom (which my preggie state has me visiting a lot). It's a wonder people don't comment when they hear "oh!" from the fellow stall. Probably better that way...