Wednesday, November 4, 2009

Dumb ad of the day.

There are two full-page ads from the health-profiteer Merck in today's New York Times that have a subhead that is stunning in its banality.

"At Merck," (oh, I thought we were at Cincinnati airport) "we believe the most important condition is the human one."


I've written Merck's CEO with this sublime revise: "At Merck, we believe breathing is as important as the breaths we take."

1 comment:

Anonymous said...

Here's one:

At Merck, we believe the human condition can be cured.