Thursday, January 10, 2013

Machine guns vs. snipers.

In my meanderings I came upon a quotation by Michael Caine about John Huston the great film-director, actor, and writer. 

Caine said: "Most directors don't know what they want so they shoot everything they can think of--they use the camera like a machine gun. John uses it like a sniper."

It's not hard to see the parallels to our business.

Nearly everyday we are subjected to meetings and presentations that are unfiltered. 106 page powerpoint decks containing two pages of thought.

We listen to people who call statements like "people drink coffee in the morning," an insight.

We see teams present 24 "ideas" in "answering" a creative brief.

In other words, we see machine gunners.

We need more snipers.

People who think first.

People who edit.

People who think.

And most of all people people who filter.

Roy Grace, late of DDB esteem, once said that a Creative Director's job is to "take out the garbage."

I wonder if today he'd be as overwhelmed as Staten Island's Fresh Kills landfill. I wonder if he could handle the flow of trash.

I wonder if anyone can.


Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

Let me stress this, losing muscle might be counterproductive in your goal to burn off fat and for your all around health. Stock cabinets come in a load of various colors, and whenever they are mixed around they are able to look made to order, though the quality of made to order will certainly not there phen375 consumer reviews my husband and i got quite the laugh out of that certain. Meanwhile, foods like fruits, veggies and whole grains were related to weight-loss within the study, according on the New York Times. Although phentermine can be of great benefit for losing unhealthy excess weight, it's not a magic pill benefits of walking exercise you are capable of doing walk anywhere: stair, backyard, park, etc. Losing weight quickly can be done in a healthy manner without injuring the body [url=]phen375[/url] fast weight loss meal plans erupt the fat burning volcano.