Sunday, May 18, 2008

Maybe I was too harsh.

Recently I lampooned the name Synarchy. And perhaps that wasn't fair. As a name, Synarchy is not nearly as dumb as appending the word "Action" to a once great agency brand-name. As in Ogglebee Action.

Nothing in and of itself is wrong with the word Action.
What is wrong is what it makes me think of the rest of Ogglebee.
Are they "In-action"?

Ogglebee Lassitude?
Ogglebee Inertia?
Ogglebee Masturbation?

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