Thursday, May 1, 2008

A pharma commercial of the future.

Now that the pharma industry spends more on marketing than on R&D, I thought we could take a brief look into Ad Aged's exclusive crystal ball and see what's coming.

We are on the porch of a Victorian home, a distinguished older man and his still pretty wife are each sitting in classic Adirondack chairs.

MAN: June and I are in our golden years, but we still enjoy life.

WOMAN: Biking, gardening, going to yard sales.

MAN: Holding our arms out and spinning in a field of high grass.

WOMAN: And of course, playing with our genetically-modified grandchildren.

They laugh. ECU gentle hand caress.

MAN: Then one day I woke up and I couldn't fa-shizzle my nizzle.

WOMAN: His nizzle was important to both of us, and without its fa-shizzle...

MAN: So, I asked my doctor about FaShiNutroXine.

WOMAN: FaShiNutroXine.

MAN: My doctor said FaShiNutroXine could put the fa-shizzle back in my nizzle. Though side effects sometimes include goiters, corns, barking like a hyena, projectile vomiting and projectile diarrhea. If your fa shizzle is nizzled for over four hours, call your doctor. See our ad in the Saturday Evening Post.

WOMAN: FaShiNutroXine.

MAN: Ask your doctor. And get the fa-shizzle back in your nizzle.

WOMAN: And the fo' sheezy back in yo' neezy.

They lean back and laugh heartily, again caressing each other's hands.

1 comment:

Tore Claesson said...

As my kids commented once: It must be cool to be sick. they all look so happy.