Wednesday, May 28, 2008

There's a Sprint ad in the WSJ today.

On the front page of the Marketplace section. It's absolutely awful. Type, type and more type announcing their Simply Everything Plan.

The ad has a ton of asterisks. But since Sprint has an agency that cares, Goodby, this is how the mouse-type reads:

"Okay. Take a deep breath. What follows wasn't our idea. And there's a lot. But rest assured, our plan won't disappoint. Fact is, when things seem too good to be true, a laundry list of legal text is par for the course."

In other words, Goodby, a good agency made something ok out of something horrid.

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