The New York Times just announced that Tony Schwartz, a creator of Lyndon Johnson's famous "Daisy" commercial, died yesterday at the age of 84. You can watch the commercial here: http://www.youtube.com/watch?v=63h_v6uf0Ao
Rarely has a commercial of more power and persuasiveness been shown--a commercial that spoke of god, destruction and love. LBJ as VO intoned: “These are the stakes. To make a world in which all of God’s children can live, or to go into the dark. We must either love each other, or we must die.”
No mudslinging. Not even fear-mongering. The commercial presented a choice.
You can read Tony Schwartz's entire obituary here: http://www.nytimes.com/2008/06/17/business/media/16cnd-schwartz.html?hp