In all, I'll be doing more judging than daughtering, but that's ok. Little things can mean a lot.
Here are some early random observations from the weekend.
If you're hotel room has one of those Keurig coffee makers, don't use it. The coffee is slightly below the quality you get during domestic air travel.
If you're given a "deluxe" room, immediately ask for an upgrade. Deluxe in most hotels is like bivouacking in Georgia in a swamp.
If there are twenty other judges, you're likely to remember two or three names. Get over appearing foolish. It's ok.
Advertising is an amazing industry populated by people who really love what they do. Seriously, the love of the people here for the job of advertising is astounding.
That's about all for now.
I'm going to try to be friendly, thoughtful and uncynical. The first two will be hard. The last nearly impossible.