Every person carries their own burden, which is why, I've been admonished, we should always be loving and charitable.
It's hard, however, being loving and charitable, when so much is so brutal and stupid.
But worse than the brutal stupidity and weaponized noise of so much marketing, is the mania of trying to win awards.
So much of the work I've seen is so utterly and completely meritless I am practically agape. What's happened, and I've remarked on this sort of thing before, is the disintegration, the meaninglessness of the compound "award-winning."
Awards are meant to be given for something "unusual." Something extra-special. Something note-worthy.
Today, all that seems out the window.
Entering is award-winning.
I've recently had a job interview at an "award-winning" agency, big four letter Omnicom one. There they showed me, in all their pride, the award winning work. It was dull, stupid, senseless, badly art directed.
Needless to say, they didn't recognize the famous Saatchi fly and Ogilvy Rolls Royce ads I put in my portfolio as a joke. True story.
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