I wrote something last week about the old Carl Ally agency, or its renamed successor agency, Ally & Gargano. When I was at the later permutation from 1990 to 1995, I stumbled upon a sheet of paper with the agency mission typed on it in that ancient courier typeface. I liked it and quickly memorized it.
Soon after I posted that, I got a note from the great Ron Berger, one of the most-storied of Ally's copywriters, who later founded an agency, Messner Berger Vetere Carey Schetterer that eventually turned into EuroRSCG and now Havas.
I asked Ron if I could repost our conversation, and he kindly said yes. I hope you learn as much from Ron as I did.
Like "four score and seven years ago." Like Shakespeare's "St. Crispin's speech, "We few, we happy few, we band of brothers;