Wednesday, September 5, 2012

Be less smart, II.

You can, whether you're writing a novel, a screen play, a love letter, a vacation memo or a :30-second spot, bury your meaning in a sinkhole of vowels and consonants. You can pile on so assiduously that by saying more, you're saying nothing.

I've just read in "The New York Times" that the Democratic Party's platform is 26,500 words long. That's 106 double-spaced typewritten pages.

It's written by and for wonks.

Not to communicate.

1 comment:

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