The famous architect, Michael Graves, had a brilliant op-ed in Sunday's "Times," called "Architecture and the Lost Art of Drawing." You can read it here: Michael Graves article
I think Graves' article can be extrapolated to our industry, to advertising. First, Graves laments how it has become fashionable in his industry to declare "the death of drawing." He wonders: "Are our hands becoming obsolete as creative tools? Are they being
replaced by machines? And where does that leave the architectural
But Graves believes that architecture should not divorce itself from drawing. He says that drawing is part of the thought process. Drawings, he says "express the interaction of our minds, eyes and hands."
Again, and I think this is germane to advertising, Graves divides drawings into three types.
1. The referential sketch
2. The preparatory study
3. The definitive drawing
Here are the parts I really liked: "With both of these types of drawings, there is a certain joy in their
creation, which comes from the interaction between the mind and the
hand. Our physical and mental interactions with drawings are formative
acts. In a handmade drawing, whether on an electronic tablet or on
paper, there are intonations, traces of intentions and speculation. This
is not unlike the way a musician might intone a note or how a riff in
jazz would be understood subliminally and put a smile on your face."