Thursday, October 29, 2009
The big 3.
The "big three" automakers used to be the "big four." American Motors (which had previously combined two failing automakers) went out of business, or was subsumed by Chrysler about 30 years ago.
I started thinking about this last night as I read IPG's report on its diasterous 3rd quarter, in which its total revenue fell by over 18% and total number of employees fell by 5,000 people. This data made me ponder, will IPG be Madison Avenue's American Motors?
On a lark, I went to interpublic.com and read Interpublic's online "profile." I wonder how close it was to American Motors in its waning days. To that end, I've re-written IPG's profile as if it were an automaker.
We are one of the world’s premier advertising and marketing services companies. Our agency brands deliver custom marketing solutions to many of the world’s largest advertisers. We cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing.
American Motors (in my mind.):
We are one of the world’s premier auto-making companies. Our automotive brands deliver custom automotive solutions to many of the world’s largest countries. We cover the spectrum of automotive category specialties, from trucks and cars, to four-wheel-drive vehicles.
Posted by George Tannenbaum at 6:55 AM