Today everyone knows that everything is a lie. Communication, whether its a TV spot, a tweet or a fart-o-gram, it's a lie.
We don't believe our government whether that government is dimmycrat of repulsican. We don't believe in why teenagers are dying in lands 10,000 miles away via weaponry American companies have sold overseas. We don't believe that the economy and the massive infusions of capital we were told were going to revitalize it will do anything for any but the super wealthy. We don't believe that Doritos are now nacho cheesier. Or that elections will be fair. Or even that football is anything other than uniformed brain damage.
Every day our inboxes are flooded with lies called spam. On television we see unreal people promoting unreal products with unreal benefits. It's all a bunch of lies. Every computer we buy has been first marked with a "come-on" price that is a lie. Every car, every phone contract, every airplane seat, every promise about taxes and budgets and unemployment statistics and growth in the economy.
No one believes anything. Why should they.
We as an industry should be thinking about re-creating trust. Re-introducing honesty. And putting blather and bombast to rest. Nope. Every week for the last 2,000 or so, we've had the biggest sale of the year. I guess we like it this way.