Write we must.

About three times or maybe twice a year I am tapped out, I am in a slump. My work at work slows to a standstill. The easiest task becomes onerous. I slough assignments off. My synapses stop snapping.

Even my blog becomes difficult for me. Nothing strikes me as worth writing about. I can't seem to coherently string words together. I'm not astute. I'm not funny. I'm not even bitter.

I just suck.

Lately I've had a few of those days. I feel as dull as a moderate Republican.

When I was a kid when Con Edison used to plaster signs around their work sites that read, bluntly, "Dig We Must." The signs were Con Ed's way of saying they were doing essential work.

On days when I feel like I can't do anything, I think about those signs. Then I try to write something.

Even if it's as dumb as this.

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PS. A very bright Interaction Designer just pointed me to the Saul Bass video above. It's Saul Bass. So, of course, well worth watching and thinking about.