I don't want to jinx anything but life on the GeorgeCo, LLC, a Delaware Company front has been nothing if not busy.
When I started as a soloist, I decided upon a couple of rules for my business. I'd worked for others my whole life. I made a conscious choice not to do that again. So I was going to Sinatra my way through my waning years. My way.
My rules were straightforward. But in this day and age, demanding.
1. I wasn't going to work with people I didn't like.
2. I wasn't going to work for brands I didn't respect.
3. I was going to price myself at the very top of the market--based on my belief that a bloated ad agency (redundant) would deliver less and charge at least 50% more.
4. I would reaffirm my favorite of David Ogilvy's maxims--one that I believe, most have forgotten. That is, "First-class business in a first-class way."
5. Since I've been working almost 40 years, I have one of the best "Rolodexes" in the business. I'd make every effort to have the industry's best-people working on businesses I tend to. I never confuse availability and capability.
Just now, on Twitter I read an exchange between two friends I've only ever met online but I feel I could have a beer with, something I don't dole out lightly: Vikki Ross and Dave Trott.
First I read Trott, who quoted one of the B's of BBH, Nigel Bogle.
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